Marketing For Learning®

S1E5: Marketing for Learning®: Turning a Great Product into a Must-Have

You’ve built an amazing learning product - now what? In this episode, Ashley and Hannah break down why marketing isn’t just a bolt-on to learning but a fundamental part of making it successful. They dive into how positioning, messaging, and audience research can transform a learning experience from nice to have to unmissable. Expect insights on emotional triggers, behavioural science, multi-channel campaigns, and why generic messaging just won’t cut it. Plus, plenty of playful banter, pineapple references, and a reminder that “learning” alone isn’t a selling point.

SHOW NOTES:

• The AIDAL Model – A previous episode covering the AIDAL (Attention, Interest, Desire, Action, Loyalty) framework, which was a key part of the discussion on structuring marketing campaigns.
• Behavioural Science in Marketing for Learning® – Relevant when discussing FOMO, urgency, and how to create demand for learning.
• Strategic Marketing for People Functions course 

S1:E4: The Technology Trap: Why Tools Won’t Fix A Broken Learning Product

Your favourite duo is back to discuss a contentious topic in L&D: The Technology Trap. Of course, we all know technology is a critical tool in forward thinking L&D teams, but can it solve all of our issues? (Shock horror, Ash and Han don't think so!) 

In this episode we discuss: 

• The importance of understanding the user experience and the need for root cause analysis to understand engagement challenges. 
• Why audience centricity is key for future-proofing your L&D function. 
• The importance of aligning your strategy, to the business goals, then finding the right tech to enable your strategy. 

So whether you're a tech lover, or hater, or somewhere in between... we're sure this ep will give you loads of food for thought! 

 

S1:E3: Transforming Employee Experience Through Learning With Georgie Cooke

In this fantastic ep, Ash and Georgie Cooke dive into the crucial link between employee experience and L&D, covering everything from culture and management to learning opportunities. They explore why audience insights matter, how to personalise learning, and the necessity of aligning L&D with business goals. The conversation also tackles blended learning, accessibility, and the challenges of measuring impact, urging L&D to rethink success beyond just engagement metrics.

Links: 

• Georgie Cooke's LinkedIn
• Lima Delta's website 
• Ash's LinkedIn
• Our Strategic Marketing Course 

 

S1:E2 - Engaging Stakeholders: The Secret to Proving Impact

In the second episode of our series "From Training to Transformation: Redefining L&D’s Role" Ash and Han delve into the critical role of stakeholders in transforming L&D from a cost centre to a strategic business partner.

This ep is jam-packed with practical tips and insights including:

• Why it is critically important for L&D to align to the business goals.
• How you can engage with senior leaders and find out the crucial insights needed for success. 
• The power of shifting from a training-needs mindset, to a performance-needs approach.

Whether you're a seasoned L&D pro or just starting your career, this episode will challenge you to think differently about how L&D can truly serve as a driver of business success. Happy listening! 

 

LINKS:

• Strategic Marketing for L&D Programme
• Ash's LinkedIn 
• Han's LinkedIn 

S1:E1: From Data to Impact: Redefining L&D’s Value with Derek Mitchell

New Series! From Training To Transformation: Redefining L&D’s Role. 

We're so excited to announce our new multi-episode podcast series on L&D transformation. Our first episode kicks off with Derek Mitchell, Analytics Partner at Novo Nordisk. 

In this episode Derek discusses the critical role of data in L&D. He emphasises using data to proactively identify training needs, personalise communications, and measure the impact of learning initiatives. He also highlights the importance of moving beyond traditional metrics like course completions to focus on performance, skills growth, and behaviour change. 

It's a fantastic episode, and definitely sets the scene for this crucial series! 

Links: 

• Derek's LinkedIn
• Ashley's LinkedIn 
• Strategic Marketing for L&D Course 

 

 

Ep 109 - Merry Marketing! Our 2024 Reflections

Grab your tissues... because this is the final time you'll hear from Ash & Han in 2024! 😢 But indulge us in an episode of reflections on the crazy year that was 2024. From their personal highlights (did they mention 2 weddings & a baby?!), they also share their highlights from L&D in 2024, and look ahead to a very exciting 2025. 

See you on the other side, our dear Marketing For Learning friends 🍍

Ep 108 - 2025 L&D Trends: Why 'Audience First' Should Always Top The List

What are the big L&D trends of 2025? Well we don't know... but Han asked Chat GPT, and unsurprisingly she didn't like it's answer. So in this episode Han discusses the 'trends' we see year after year, and what she thinks should be the trend of 2025. 

 

🍍 10% Off Our Strategic Marketing Course 🍍

For all you lifelong, lucky listeners we're giving you 10% off our new 'Strategic Marketing for L&D Leaders' course, which kicks off on March 5th, 2025. It's our Masterclass, but it's getting a facelift and a much bigger emphasis on strategic marketing. Lots more information on our website if you want it. 

If you want a 10% off voucher, just message Ash on LinkedIn and tell her you want to join the #PineappleArmy. We'll do the rest! 

P.S. Sorry for the weird promo - normal service resumes next week!

 

Ep 107 - Proving L&D's Value: Why You Have To Ditch Assumptions

Does everybody just know the value of L&D? That's what most learning professionals seem to think. And shock... Han disagrees. 

It's time L&D stopped assuming everybody knows our value... now is the time to prove it. In this episode, Han is going to cover:

• The danger of assumptions.
• Why data is your best friend.
• Why it's time to own our craft and align with the business goals.

If you’re ready to step up, take ownership, and do something different. This is the ep for you.  

Happy listening friendos 🍍

 

LINKS:

• Data in L&D: An interview with NilesNolen

• Data, Analytics and Testing in marketing for learning®

• Data-led marketing at Novo Nordisk with Peter Manniche Riber

Ep 106 - The Role Of Internal Comms In Marketing For Learning

When we mutter the phrase "internal comms" to many of our clients, we see them shudder. "Do we have to get them involved? They're always a blocker to our plans!" We've heard it all before...

So in this ep, Ash and Han address why internal comms *must* be involved in your marketing for learning initiatives, and how to make the whole thing smoother. 

Happy listening guys! 

 

LINKS:

• Internal comms, friend or foe?