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The only podcast in the world that’s going to help you better understand marketing for learning® fundamentals and help you tackle your learner engagement problem once and for all! Hosted by Ashley Sinclair and Hannah Waddams, this podcast comprises of short bursts of learning and insights to help you embrace marketing tactics, strategies and thinking. Marketing for learning. It’s our business. www.maas-marketing.co.uk
Episodes
Friday Jan 07, 2022
Friday Jan 07, 2022
Whether you like it or not, you already have a learning brand. Ideas about your learning exist already in your audiences' minds; do you want to own that narrative or let them make their own minds up? This episode examines why L&D needs to seriously (AND STRATEGICALLY!) consider branding as a part of their makeup. It's a doozy and you're definitely going to learn a lot!
Key timings:
- 01:35 - What is a brand?
- 02:30 - Do you need a learning brand?
- 04:07 - The brand is in the heart and mind
- 05:57 - Brands help to build trust and build habits
- 07:35 - A brand is more than a logo
- 08:27 - Connotations in our subconscious minds
- 09:38 - Why should you develop a learning brand?
- 11:58 - How do you create a brand?
- 13:55 - What do your people ALREADY think about you?
- 15:17 - Visual language tips
- 16:09 - Key takeaways
- 17:17 - Final thoughts
www.marketingforlearning.com
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