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The only podcast in the world that’s going to help you better understand marketing for learning® fundamentals and help you tackle your learner engagement problem once and for all! Hosted by Ashley Sinclair and Hannah Waddams, this podcast comprises of short bursts of learning and insights to help you embrace marketing tactics, strategies and thinking. Marketing for learning. It’s our business. www.maas-marketing.co.uk
Episodes
Monday Mar 14, 2022
Monday Mar 14, 2022
You've probably heard us chat about the value prop of your learning many, many times on this podcast. This episode is a practical walk-through to help you determine your value prop AND understand how best to communicate it to your learners using something called a value proposition canvas.
What are the features, benefits and experiences of your learning? What do you learners want, need and fear? Combine the two and the marketing magic really happens! We've even created a template that you can use if you wanted to get started on your own value prop (which we really recommend you do)!
- Here's your free value proposition canvas template
- Here's a short video that'll show you how to complete it(please note we've changed some of the labels in our template to make it more appropriate for a learning context)
Ahhh what a nice, practical episode to get us back into the game 🔥
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