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The world's only podcast dedicated to marketing for learning®. Short, sharp episodes packed with tactics, strategies and fresh thinking to finally crack your learner engagement problem. Hosted by Ashley Hinchcliffe, founder of MAAS Marketing.
Episodes
Friday Sep 23, 2022
Friday Sep 23, 2022
Welcome back to our podcast mini series: The Mini MAASterclass. Most of you will know that we run a 6-week training Marketing MAASterclass programme at MAAS, and this podcast series is designed to give you a flavour of each session to help you become a marketing for learning pro! In this episode, Han will be discussing the skills you need to get the most from your marketing tactics.
Additional resources:
- A guide on the AIDA Model from HubSpot
- Ash's favourite book on Storytelling – The Science of Storytelling by Will Storr.
- Han's favourite book on Storytelling – All Marketers Are Liars by Seth Godin.
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