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The only podcast in the world that’s going to help you better understand marketing for learning® fundamentals and help you tackle your learner engagement problem once and for all! Hosted by Ashley Hinchcliffe and Hannah Clark, this podcast comprises of short bursts of learning and insights to help you embrace marketing tactics, strategies and thinking. Marketing for learning. It’s our business. www.maas-marketing.co.uk
Episodes
Friday Jan 27, 2023
Friday Jan 27, 2023
Last week we spoke about Brand Promises, and the impact they can have for your L&D team. And this week we're back with a way you can take your commitment to your brand promise one step further: Positioning Statements.
In this episode Han covers what an L&D positioning statement is, why you need one, and walks you through the process of creating one.
Resources:
- Hubspot's guide to positioning statements
- Value Proposition Episode (Apple, Spotify)
- Brand Promise Episode (Apple, Spotify)
- Reach out to Han on LinkedIn
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