36.4K
Downloads
131
Episodes
The world's only podcast dedicated to marketing for learning®. Short, sharp episodes packed with tactics, strategies and fresh thinking to finally crack your learner engagement problem. Hosted by Ashley Hinchcliffe, founder of MAAS Marketing.
Episodes
Friday Jan 27, 2023
Friday Jan 27, 2023
Last week we spoke about Brand Promises, and the impact they can have for your L&D team. And this week we're back with a way you can take your commitment to your brand promise one step further: Positioning Statements.
In this episode Han covers what an L&D positioning statement is, why you need one, and walks you through the process of creating one.
Resources:
- Hubspot's guide to positioning statements
- Value Proposition Episode (Apple, Spotify)
- Brand Promise Episode (Apple, Spotify)
- Reach out to Han on LinkedIn
No comments yet. Be the first to say something!