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The world's only podcast dedicated to marketing for learning®. Short, sharp episodes packed with tactics, strategies and fresh thinking to finally crack your learner engagement problem. Hosted by Ashley Hinchcliffe, founder of MAAS Marketing.
The world's only podcast dedicated to marketing for learning®. Short, sharp episodes packed with tactics, strategies and fresh thinking to finally crack your learner engagement problem. Hosted by Ashley Hinchcliffe, founder of MAAS Marketing.
Episodes

Wednesday Apr 26, 2023
Ep 46 - Storytelling with Nick Shackleton-Jones
Wednesday Apr 26, 2023
Wednesday Apr 26, 2023
If you haven't heard of NSJ, where have you been? 👀 Nick's an industry stalwart and has drastically shifted how we think in L&D. He's the author of 'How People Learn" (great book btw) and is responsible for coining the ‘courses to resources’ shift, the first general theory of learning (the Affective Context Model), and is now leading the way with the 5Di (human-centred learning design) approach.
He joined Ash recently to talk about all things marketing. We were hoping for heated debates, but these two brains were deeply aligned about the changes our industry needs to make, and most importantly, why we need to be doing more great marketing for learning®. T'is a great one - and hey, look, if you don't like the content just listen in for Nick's dulcet tones.

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