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The only podcast in the world that’s going to help you better understand marketing for learning® fundamentals and help you tackle your learner engagement problem once and for all! Hosted by Ashley Sinclair and Hannah Waddams, this podcast comprises of short bursts of learning and insights to help you embrace marketing tactics, strategies and thinking. Marketing for learning. It’s our business. www.maas-marketing.co.uk
Episodes
Thursday Nov 25, 2021
Thursday Nov 25, 2021
Sales funnels? Learning? You what?! Hannah and Ashley explore how we can apply the sales funnel to marketing for learning.
If we really want to connect with our learners, we need to understand what 'buying stage' they're at. Just like marketers apply the RACE model to help them better understand and target their audiences, so can L&D use it to adjust tone of voice, content, messaging and context, depending on what level of understanding your audience has about your learning proposition.
LINKS:
- Check out the RACE framework here: https://www.marketingforlearning.com/wp-content/uploads/2021/11/The-RACE-model.pdf
- User-generated content statistics: https://www.tintup.com/blog/user-generated-content-stats-2021/
If you like what we've got to say, why not follow us on LinkedIn too?
- Ashley Sinclair: https://www.linkedin.com/in/ashsinclair/
- Hannah Waddams: https://www.linkedin.com/in/hannahwaddams/
Don't forget to subscribe!
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