
36.6K
Downloads
131
Episodes
The world's only podcast dedicated to marketing for learning®. Short, sharp episodes packed with tactics, strategies and fresh thinking to finally crack your learner engagement problem. Hosted by Ashley Hinchcliffe, founder of MAAS Marketing.
The world's only podcast dedicated to marketing for learning®. Short, sharp episodes packed with tactics, strategies and fresh thinking to finally crack your learner engagement problem. Hosted by Ashley Hinchcliffe, founder of MAAS Marketing.
Episodes

Friday Jun 28, 2024
Ep 88 - Do You Eat Your Own Dog Food?
Friday Jun 28, 2024
Friday Jun 28, 2024
Has Han lost the plot? Or should L&D really be eating dog food?
OK. She doesn't mean it literally, but eating your own dog food means using your product or service in the way a user would use it. And that means that L&D need to start learning – using the platforms and services we want our people to use.
This bitesized episode will help you understand why using your own learning products helps L&D teams:
- Market their offering accurately and authentically
- Improve empathy with their target audience
- Enhance, tweak and adapt their learning products.
Happy listening!

No comments yet. Be the first to say something!