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The world's only podcast dedicated to marketing for learning®. Short, sharp episodes packed with tactics, strategies and fresh thinking to finally crack your learner engagement problem. Hosted by Ashley Hinchcliffe, founder of MAAS Marketing.
The world's only podcast dedicated to marketing for learning®. Short, sharp episodes packed with tactics, strategies and fresh thinking to finally crack your learner engagement problem. Hosted by Ashley Hinchcliffe, founder of MAAS Marketing.
Episodes

Monday Dec 06, 2021
Ep 9 - Learner Personas
Monday Dec 06, 2021
Monday Dec 06, 2021
Who are your learners and what do they really want? What grinds their gears, what keeps them up at night? If we want our Marketing for Learning efforts (and indeed our learning) to be as effective as it can be, we need to better understand our audience. Learner personas help us segment our audiences and ensure our communications are timely, relevant and effective. Hannah explores how to start creating them in this episode.
SHOW NOTES:
- Interested in finding out more? Watch our webinar on learner personas here: https://youtu.be/ZabWIdFYg34

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