Marketing For Learning®

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The world's only podcast dedicated to marketing for learning®. Short, sharp episodes packed with tactics, strategies and fresh thinking to finally crack your learner engagement problem. Hosted by Ashley Hinchcliffe, founder of MAAS Marketing.

Episodes

Friday Jul 12, 2024

Ep 90 - The Pinocchio Effect - How Visible Gains Can Transform Learning

Friday Jul 12, 2024

Every time Pinocchio lied, his nose got longer. The outputs and impact of his lie was immediate. And although that stopped Pinocchio lying, might bringing the outputs and impact of learning into the immediate term make people learn MORE? Han thinks so, and in this episode, she explains why.

LINKS:

Han’s LinkedIn

Seth Godin’s newsletter about the Pinocchio protocol.

Choice Hacking

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