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The only podcast in the world that’s going to help you better understand marketing for learning® fundamentals and help you tackle your learner engagement problem once and for all! Hosted by Ashley Hinchcliffe and Hannah Clark, this podcast comprises of short bursts of learning and insights to help you embrace marketing tactics, strategies and thinking. Marketing for learning. It’s our business. www.maas-marketing.co.uk
Episodes
Friday Aug 23, 2024
Friday Aug 23, 2024
Competitions are a great tactic to boost engagement, right!? Welllllllll... Han disagrees. And in this podcast episode she explains why. Listen in to learn more about:
- The cobra effect
- The pitfalls of incentivising learning
- When you can use competitions or incentives (but Han is still reluctant!)
LINKS:
- Han's Linkedin
- The AIDAL episode of the podcast
- And a lil' shout out to Tom McDowall and his podcast, Instructional Design Tips
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