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The world's only podcast dedicated to marketing for learning®. Short, sharp episodes packed with tactics, strategies and fresh thinking to finally crack your learner engagement problem. Hosted by Ashley Hinchcliffe, founder of MAAS Marketing.
Episodes
Friday Aug 23, 2024
Friday Aug 23, 2024
Competitions are a great tactic to boost engagement, right!? Welllllllll... Han disagrees. And in this podcast episode she explains why. Listen in to learn more about:
- The cobra effect
- The pitfalls of incentivising learning
- When you can use competitions or incentives (but Han is still reluctant!)
LINKS:
- Han's Linkedin
- The AIDAL episode of the podcast
- And a lil' shout out to Tom McDowall and his podcast, Instructional Design Tips
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