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The world's only podcast dedicated to marketing for learning®. Short, sharp episodes packed with tactics, strategies and fresh thinking to finally crack your learner engagement problem. Hosted by Ashley Hinchcliffe, founder of MAAS Marketing.
The world's only podcast dedicated to marketing for learning®. Short, sharp episodes packed with tactics, strategies and fresh thinking to finally crack your learner engagement problem. Hosted by Ashley Hinchcliffe, founder of MAAS Marketing.
Episodes

Wednesday Feb 19, 2025
S1:E4: The Technology Trap: Why Tools Won’t Fix A Broken Learning Product
Wednesday Feb 19, 2025
Wednesday Feb 19, 2025
Your favourite duo is back to discuss a contentious topic in L&D: The Technology Trap. Of course, we all know technology is a critical tool in forward thinking L&D teams, but can it solve all of our issues? (Shock horror, Ash and Han don't think so!)
In this episode we discuss:
- The importance of understanding the user experience and the need for root cause analysis to understand engagement challenges.
- Why audience centricity is key for future-proofing your L&D function.
- The importance of aligning your strategy, to the business goals, then finding the right tech to enable your strategy.
So whether you're a tech lover, or hater, or somewhere in between... we're sure this ep will give you loads of food for thought!

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