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The world's only podcast dedicated to marketing for learning®. Short, sharp episodes packed with tactics, strategies and fresh thinking to finally crack your learner engagement problem. Hosted by Ashley Hinchcliffe, founder of MAAS Marketing.
Episodes
Friday Jun 20, 2025
Friday Jun 20, 2025
Most L&D teams are stuck in a cycle of activity. Not impact.
In this episode, your fav duo are back to rip into the status quo — and dig deeper into the People Impact Loop®: a no-fluff framework that helps People functions stop shouting into the void and start making measurable change.
We’re talking:
- Why “aligning to business goals” isn’t optional (and how to actually do it)
- Why your learners are subscribers — and should be treated like it
- How long-term thinking beats one-off learning blasts, every time
And the big one: how to prove impact without needing a PhD in data science.
If your learning strategy feels more like guesswork than growth — this one’s for you.
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