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The only podcast in the world that’s going to help you better understand marketing for learning® fundamentals and help you tackle your learner engagement problem once and for all! Hosted by Ashley Hinchcliffe and Hannah Clark, this podcast comprises of short bursts of learning and insights to help you embrace marketing tactics, strategies and thinking. Marketing for learning. It’s our business. www.maas-marketing.co.uk
Episodes

5 days ago
5 days ago
This week, Han’s joined by the brilliant Heather Burright — and they’re cutting straight to the core of what’s holding L&D back.
Spoiler: it’s not a lack of content. It’s a lack of curiosity.
This episode covers:
- What it really means to identify root problems — and why content alone doesn’t drive change
- How to build trust with stakeholders (so you can disagree and still stay in the room)
- Why asking better questions leads to better learning — and better outcomes
This is a must-listen for anyone stuck in firefighting mode, drowning in requests, or quietly screaming inside every time someone says, “we just need a quick e-learning.”
Because we’re not here to be content vending machines.
We’re here to drive real change.
And that starts with one simple shift:
Stop rushing to build. Start learning to ask.
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