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The only podcast in the world that’s going to help you better understand marketing for learning® fundamentals and help you tackle your learner engagement problem once and for all! Hosted by Ashley Hinchcliffe and Hannah Clark, this podcast comprises of short bursts of learning and insights to help you embrace marketing tactics, strategies and thinking. Marketing for learning. It’s our business. www.maas-marketing.co.uk
Episodes
Friday Jul 11, 2025
Friday Jul 11, 2025
Learning isn’t broken because people are lazy. It’s broken because the experience is.
In this episode, we’re joined by Tom McDowall to talk about why most learning still feels like a chore, and how to change it.
We get into:
- Why more content ≠ more impact
- How to design frictionless, user-led learning journeys
- And what L&D can learn from UX, product, and service design
This one’s for anyone sick of seeing learning dumped on a platform and called a solution. Because if the experience sucks, the outcomes will too.
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