
36.4K
Downloads
131
Episodes
The world's only podcast dedicated to marketing for learning®. Short, sharp episodes packed with tactics, strategies and fresh thinking to finally crack your learner engagement problem. Hosted by Ashley Hinchcliffe, founder of MAAS Marketing.
The world's only podcast dedicated to marketing for learning®. Short, sharp episodes packed with tactics, strategies and fresh thinking to finally crack your learner engagement problem. Hosted by Ashley Hinchcliffe, founder of MAAS Marketing.
Episodes

Friday Jul 18, 2025
S2:E5 - Avoid The Void: The Real Work Behind Learning Campaigns
Friday Jul 18, 2025
Friday Jul 18, 2025
Most L&D “campaigns” are a poster, an email, and… silence.
This episode calls time on one-and-done launches — and digs into what it really takes to build marketing for learning® campaigns that cut through the noise and drive action.
You’ll learn:
- Why real campaigns don’t end at launch
- How to apply multi-channel, audience-first thinking to internal comms
- What L&D can steal from politics, brand marketing and behavioural science
If your initiatives start strong and fizzle fast, this episode is for you.
Because attention isn’t guaranteed. You’ve got to earn it — and keep earning it.
LINKS

No comments yet. Be the first to say something!