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The only podcast in the world that’s going to help you better understand marketing for learning® fundamentals and help you tackle your learner engagement problem once and for all! Hosted by Ashley Hinchcliffe and Hannah Clark, this podcast comprises of short bursts of learning and insights to help you embrace marketing tactics, strategies and thinking. Marketing for learning. It’s our business. www.maas-marketing.co.uk
Episodes
Friday Jul 18, 2025
Friday Jul 18, 2025
Most L&D “campaigns” are a poster, an email, and… silence.
This episode calls time on one-and-done launches — and digs into what it really takes to build marketing for learning® campaigns that cut through the noise and drive action.
You’ll learn:
- Why real campaigns don’t end at launch
- How to apply multi-channel, audience-first thinking to internal comms
- What L&D can steal from politics, brand marketing and behavioural science
If your initiatives start strong and fizzle fast, this episode is for you.
Because attention isn’t guaranteed. You’ve got to earn it — and keep earning it.
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