
36.5K
Downloads
131
Episodes
The world's only podcast dedicated to marketing for learning®. Short, sharp episodes packed with tactics, strategies and fresh thinking to finally crack your learner engagement problem. Hosted by Ashley Hinchcliffe, founder of MAAS Marketing.
The world's only podcast dedicated to marketing for learning®. Short, sharp episodes packed with tactics, strategies and fresh thinking to finally crack your learner engagement problem. Hosted by Ashley Hinchcliffe, founder of MAAS Marketing.
Episodes

Friday Jul 25, 2025
S2:E6 - Proof Beats Completions With Nelson Sivalingam
Friday Jul 25, 2025
Friday Jul 25, 2025
L&D knows measurement matters.
But when the pressure’s on to “prove impact,” most teams default to what’s easy, not what’s meaningful.
In this episode, we’re joined by Nelson Sivalingam to unpack how learning functions can shift from reporting activity to demonstrating real business value.
We explore:
- Why traditional learning metrics fall short
- How to connect learning with performance and behaviour change
- What it takes to embed measurement into the entire learning process, not just the end
This isn’t about dashboards or data overload.
It’s about designing for outcomes from the start — and knowing what success actually looks like.
Because if you don’t define impact, you’ll never be able to prove it.
LINKS:
- Connect with Nelson on LinkedIn
- Check out HowNow
- Fancy reading Nelson’s book, Learning at Speed? Grab your copy here.

No comments yet. Be the first to say something!