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The world's only podcast dedicated to marketing for learning®. Short, sharp episodes packed with tactics, strategies and fresh thinking to finally crack your learner engagement problem. Hosted by Ashley Hinchcliffe, founder of MAAS Marketing.
The world's only podcast dedicated to marketing for learning®. Short, sharp episodes packed with tactics, strategies and fresh thinking to finally crack your learner engagement problem. Hosted by Ashley Hinchcliffe, founder of MAAS Marketing.
Episodes

Friday Aug 01, 2025
S2:E7 – Stop The Chaos: Make The People Impact Loop Work For You
Friday Aug 01, 2025
Friday Aug 01, 2025
L&D doesn’t need more content. Or more dashboards. Or more chaos.
It needs structure. Strategy. And a system that actually works.
In this final episode of Series 2, Han brings it all together — showing how every part of the People Impact Loop® helps you stop reacting and start delivering real, measurable change.
You’ll learn:
- Why understanding your audience is the first, and most important, step
- How alignment and experience design unlock real relevance
- And why marketing and measurement aren’t “nice-to-haves”, they’re how you create and prove value
This isn’t a recap. It’s a blueprint.
Because impact doesn’t come from good intentions.
It comes from good design — built in a loop that never stops working for you.
LINKS:
- Learn more about the People Impact Loop®
- Take the People Impact Loop® diagnostic

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