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The world's only podcast dedicated to marketing for learning®. Short, sharp episodes packed with tactics, strategies and fresh thinking to finally crack your learner engagement problem. Hosted by Ashley Hinchcliffe, founder of MAAS Marketing.
Episodes
Sep 9, 2022
Sep 9, 2022
13 min
Welcome back to our podcast mini series: The Mini MAASterclass. Most of you will know that we run a 6-week training Marketing MAASterclass programme at MAAS, and this podcast series is designed to give you a flavour of each session to help you become a marketing for learning pro!
In this episode, we discuss the fundamentals of a marketing strategy (they're not as scary as they sound - we promise!)
Sep 2, 2022
Sep 2, 2022
15 min
Welcome back to our podcast mini series: The Mini MAASterclass. Most of you will know that we run a 6-week training Marketing MAASterclass programme at MAAS, and this podcast series is designed to give you a flavour of each session to help you become a marketing for learning pro! In this episode, Han will be discussing learner personas and gives you top tips on creating your own.
FREEBIE! Download our Learner Persona eBook here.
Aug 26, 2022
Aug 26, 2022
17 min
Welcome to our first ever podcast mini series: The Mini MAASterclass. Most of you will know that we run a 6-week training Marketing MAASterclass programme at MAAS, and this podcast series is designed to give you a flavour of each session to help you become a marketing for learning pro! In this episode, Han discussing a marketing mindset & why having one is paramount for the modern L&Der.
Read more about the 10 C's of a Modern Marketing Mindset, here.
Aug 12, 2022
Aug 12, 2022
47 min
What a conversation! Jam-packed with stats, data, and research, Laura Overton never disappoints! In this session, Ashley and Laura discuss marketing for learning and Laura tells us what it really takes to get bold in L&D.
Relevant links:
Jul 11, 2022
Jul 11, 2022
39 min
L&D is going through the transformation marketing went through around 13 years ago. It’s time to start thinking about the experience, about the tech and how your people interact with it, and where it makes sense for learning to step in. And data helps us along that journey.
In this podcast, Ashley was joined by Lori and Amanda from NilesNolen. A learning consultancy that describe themselves as Mary Poppins with a chainsaw – going into companies with a dose of sugar and the goal of helping them maximise their investment in EdTech. In this chat, Lori, Amanda and Ashley focus on data and the future of L&D.
Jun 23, 2022
Jun 23, 2022
10 min
Ahhh compliance. The bugbear of many an L&D department. Isn't it time we got rid of it?
In this episode, Ash explores whether compliance training is doing more harm than good and indeed the impact it could be having on our overall learning brand. Ten sweet succulent minutes of Ashley's brain thoughts.
Jun 8, 2022
Jun 8, 2022
13 min
When you think about branding, you're probably thinking about colour schemes, logo and fonts. But one thing that is often over looked is messaging.
If you have an L&D brand, what's your tone of voice? What's your brand promise? How do you position yourself? In this podcast, Han will be talking you through how to develop your own messaging framework for your L&D brand.
Check out our messaging framework template here.
May 30, 2022
May 30, 2022
10 min
Is L&D deemed an essential function in your organisation? How much would things break if L&D disappeared tomorrow?
Regardless of the answer, you need to know because these internal attitudes will affect your learning strategy, your marketing strategy and more. Ashley explores this subject more deeply today.
May 12, 2022
May 12, 2022
3 min
We're so excited to announce that our brand new Marketing MAASterclass (yeah, we made a pun out of our brand name #sorrynotsorry) is HERE. We're accepting our first cohort to kick off w/c May 30th and tickets are selling fast 🍍
More information and how to sign up here: https://bit.ly/3lmuPiJ
P.S. Soz for the shameless self-promotion. We hope keeping this separate from the episodes means you don't have to listen to our drivel if you don't want to!
May 9, 2022
May 9, 2022
16 min
Alright, you know Ashley goes on and on about our mindsets and how we need to shift and evolve it. In this episode she digs a bit more deeply into how that mindset is affecting key parts of L&D such as the curious and frankly fruitless pursuit of a single solution to our problems.
She explores data, engagement and why we need to partner more consciously with the business too. If you're facing real challenges in your L&D department, this one's for you.