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The world's only podcast dedicated to marketing for learning®. Short, sharp episodes packed with tactics, strategies and fresh thinking to finally crack your learner engagement problem. Hosted by Ashley Hinchcliffe, founder of MAAS Marketing.
Episodes
Friday Sep 09, 2022
Friday Sep 09, 2022
Welcome back to our podcast mini series: The Mini MAASterclass. Most of you will know that we run a 6-week training Marketing MAASterclass programme at MAAS, and this podcast series is designed to give you a flavour of each session to help you become a marketing for learning pro!
In this episode, we discuss the fundamentals of a marketing strategy (they're not as scary as they sound - we promise!)
Friday Sep 02, 2022
Friday Sep 02, 2022
Welcome back to our podcast mini series: The Mini MAASterclass. Most of you will know that we run a 6-week training Marketing MAASterclass programme at MAAS, and this podcast series is designed to give you a flavour of each session to help you become a marketing for learning pro! In this episode, Han will be discussing learner personas and gives you top tips on creating your own.
FREEBIE! Download our Learner Persona eBook here.
Friday Aug 26, 2022
Friday Aug 26, 2022
Welcome to our first ever podcast mini series: The Mini MAASterclass. Most of you will know that we run a 6-week training Marketing MAASterclass programme at MAAS, and this podcast series is designed to give you a flavour of each session to help you become a marketing for learning pro! In this episode, Han discussing a marketing mindset & why having one is paramount for the modern L&Der.
Read more about the 10 C's of a Modern Marketing Mindset, here.
Friday Aug 12, 2022
Friday Aug 12, 2022
What a conversation! Jam-packed with stats, data, and research, Laura Overton never disappoints! In this session, Ashley and Laura discuss marketing for learning and Laura tells us what it really takes to get bold in L&D.
Relevant links:
Monday Jul 11, 2022
Monday Jul 11, 2022
L&D is going through the transformation marketing went through around 13 years ago. It’s time to start thinking about the experience, about the tech and how your people interact with it, and where it makes sense for learning to step in. And data helps us along that journey.
In this podcast, Ashley was joined by Lori and Amanda from NilesNolen. A learning consultancy that describe themselves as Mary Poppins with a chainsaw – going into companies with a dose of sugar and the goal of helping them maximise their investment in EdTech. In this chat, Lori, Amanda and Ashley focus on data and the future of L&D.
Thursday Jun 23, 2022
Thursday Jun 23, 2022
Ahhh compliance. The bugbear of many an L&D department. Isn't it time we got rid of it?
In this episode, Ash explores whether compliance training is doing more harm than good and indeed the impact it could be having on our overall learning brand. Ten sweet succulent minutes of Ashley's brain thoughts.
Wednesday Jun 08, 2022
Wednesday Jun 08, 2022
When you think about branding, you're probably thinking about colour schemes, logo and fonts. But one thing that is often over looked is messaging.
If you have an L&D brand, what's your tone of voice? What's your brand promise? How do you position yourself? In this podcast, Han will be talking you through how to develop your own messaging framework for your L&D brand.
Check out our messaging framework template here.
Monday May 30, 2022
Monday May 30, 2022
Is L&D deemed an essential function in your organisation? How much would things break if L&D disappeared tomorrow?
Regardless of the answer, you need to know because these internal attitudes will affect your learning strategy, your marketing strategy and more. Ashley explores this subject more deeply today.
Thursday May 12, 2022
Thursday May 12, 2022
We're so excited to announce that our brand new Marketing MAASterclass (yeah, we made a pun out of our brand name #sorrynotsorry) is HERE. We're accepting our first cohort to kick off w/c May 30th and tickets are selling fast 🍍
More information and how to sign up here: https://bit.ly/3lmuPiJ
P.S. Soz for the shameless self-promotion. We hope keeping this separate from the episodes means you don't have to listen to our drivel if you don't want to!
Monday May 09, 2022
Monday May 09, 2022
Alright, you know Ashley goes on and on about our mindsets and how we need to shift and evolve it. In this episode she digs a bit more deeply into how that mindset is affecting key parts of L&D such as the curious and frankly fruitless pursuit of a single solution to our problems.
She explores data, engagement and why we need to partner more consciously with the business too. If you're facing real challenges in your L&D department, this one's for you.