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The world's only podcast dedicated to marketing for learning®. Short, sharp episodes packed with tactics, strategies and fresh thinking to finally crack your learner engagement problem. Hosted by Ashley Hinchcliffe, founder of MAAS Marketing.
Episodes
Feb 6, 2024
Feb 6, 2024
38 min
Want to influence your audience's behaviours? Then you need to use behavioural science. A happy marriage of sociology, psychology, behavioural economics and more, behaviour science is the research-backed approach to impacting changes in behaviour. In this meaty ep, Ash delves into behavioural science, and shows you how to start applying some of its principles to L&D.
A hefty, tip-filled episode. Noice.
SHOW NOTES: Here's everything Ash referenced in this pod...
Feb 1, 2024
Feb 1, 2024
18 min
We’ve all heard the saying “consistency is key”, haven’t we? And this old adage is just as important in marketing for learning as it is in every other aspect of life. In fact, in marketing circles, the “rule of seven” is often spoken about – and it’s a rule that L&D needs to adopt. In this episode Han helps you apply the rule of 7 to your L&D function #YoureWelcome
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Jan 18, 2024
Jan 18, 2024
45 min
How the tables have turned... This week, Hannah sits in the interview seat. In a recording from the BLOC podcast, Han is interviewed by Heidi Kirby PhD, discussing all things marketing for learning®. From personas and employee-centricity, to L&D taking more accountability of their budgets – this podcast covers it all.
LINKS:
Jan 11, 2024
Jan 11, 2024
15 min
Learning through failure is one of the most important aspects of a marketing mindset. In this first mini-series episode Ashley talks through one of her earliest failures as a new marketer, and what she learned from that mistake. Hopefully you can learn from it too!
SHOW NOTES:
Jan 4, 2024
Jan 4, 2024
44 min
"Can you just...?" is a phrase that sends shudders down any marketers spine. No, marketing is not "just" sending an email, making a poster or zhuzhing something up. It's a strategic process that gets butts a'movin! And that's what we want in L&D, right?
So, in this corker of an episode, Han is joined by Emma Hunter, Head of Creative Centre of Competence at Capgemini (phew, say that 10 times fast!) to discuss why proactive marketing is so, so important in marketing for learning.
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Dec 14, 2023
Dec 14, 2023
35 min
2023... what a year it's been, hey? And with over 10,000 downloads of the pod this year - Han thought it was time for a round up. With clips from our 12 most listened to podcasts of 2023, this is our present to you, you pineapple-loving marketing for learning® fans. So if you want to hear clips about:
- Our marketing for learning course taster
- Han's on why marketing IS a human skill
- Why PEOPLE should be at the heart of everything we do in L&D
- How to create personas, brand promises and positioning statements
- What Pavlovs dog has to do with marketing for learning
- What Mirjam Neelan, Paula Hughes, Nick Shakleton-Jones, Edmund Monk, Serena Gonsalves-Fersch and Egle Vinauskite think of the current state of L&D.
Then grab a cuppa and settle in, because this ones for you. (Ha! Who are we kidding, it's December, get a mulled wine & a mince pie!)
Dec 7, 2023
Dec 7, 2023
47 min
A marketer? On our podcast? Wowzers. We were lucky enough to get some airtime with the Marketing Director at Manpower Group to talk about her own marketing challenges, strategy and her perspective on how employee demands are changing. Sharp, to the point and incredibly talented, in this candid conversation Laura shares her own marketing challenges (and how they're still scarily similar to L&D's). It's a good un.
Key links:
Nov 29, 2023
Nov 29, 2023
11 min
So, you've finally got some headcount for a marketing person to join your L&D team. HOW EXCITING!! Don't fall into the trap of hiring someone who could eventually do the job. Instead, hire a real marketer if you really want your marketing for learning® to be successful.
*Cue Ashley rant*
Nov 23, 2023
Nov 23, 2023
45 min
Two years. TWO YEARS! Two whole years of the marketing for learning® podcast. So this week Ash & Han team up for a joint episode to discuss anything and everything L&D, from AI, recruitment and embracing marketing for learning (shock!)
So strap in for a great catch up with this pineapple-loving duo, and we apologise in advance for all the cackling... they just had too much fun 🥳
LINKS:
Nov 15, 2023
Nov 15, 2023
10 min
In an uncharacteristic turn of events, Han has a bee in her bonnet in this episode. Talking (ranting) about L&D's obsession with completion rates, Han explains why learning professionals should be thinking beyond tick boxes and smile sheets – and look towards real behavioural and performance change.
Enjoy this bitesized snack for your ear'oles.