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The world's only podcast dedicated to marketing for learning®. Short, sharp episodes packed with tactics, strategies and fresh thinking to finally crack your learner engagement problem. Hosted by Ashley Hinchcliffe, founder of MAAS Marketing.
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Friday Jun 21, 2024
Friday Jun 21, 2024
Have you heard the news? We won the Awareness Campaign of the Year award at the British Training Awards with our friends at Capgemini University! 🎉 But no, this isn’t a pod of us blowing our own trumpet – Han’s letting you in on the secrets that made this campaign so, SO impactful. Including
- Why getting marketing involved from programme inception is so important
- How learner personas were key to success
- The difference long-term planning made to this project
So, get this pod in your ear’oles to see how you can make your next marketing for learning initiative truly impactful!
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