Marketing For Learning®

Last week we spoke about Brand Promises, and the impact they can have for your L&D team. And this week we're back with a way you can take your commitment to your brand promise one step further: Positioning Statements.

In this episode Han covers what an L&D positioning statement is, why you need one, and walks you through the process of creating one. 

 

Resources: 

• Hubspot's guide to positioning statements
• Value Proposition Episode (Apple, Spotify)
• Brand Promise Episode (Apple, Spotify)
• Reach out to Han on LinkedIn

If you want to build trust with your audience, you have to know what you're promising them first. We see so many L&D functions struggling to engage with their audiences, sending out mixed messages and confusing comms – and a unified brand promise will stop all of that. 

In this episode, Han explains what a brand promise is, why it's important, and talks you through the steps you need to take to develop one. 

FUTURE L&D SKILLS AND THE ROLE THEY PLAY IN BUILDING A VALUABLE EVP

FEB 21ST, 3PM GMT

Join Ashley and Hannah for this live panel discussion with Edmund Monk, CEO at The Learning and Performance Institute and Serena Gonsalves-Fersch, Global Head of Talent at SoftwareONE as we explore the employee value proposition and what skills L&D really needs to harness in order to deliver true value to the business.

It'll be full of all the usual marketing for learning fun and expertise too, so sign up today using the link below!

>>> SIGN UP HERE

New to marketing for learning? Haven't got the time to listen back to all the old podcast episodes? Well you're in luck. In this podcast Han rounds up the top 5 takeaways from our top 5 most listened to podcasts... ain't she nice?! Enjoy! 

Your favourite duo is back together to speak about their favourite marketing campaigns, and what you – as an L&D professional – can learn from them. Ash brings along a typo and a blast from the past, while Han gushes over music and branding. It's a juicy one, so strap yourself in for all the marketing for learning goodness! 

Don't fall into this trap! We see so many L&D functions only creating communications and marketing for learning campaigns around specific learning programmes or experiences. In this episode, Ashley explains precisely why this is a short-term view and why it's probably doing more harm than good in the long term. 

• Follow Ashley on LinkedIn 
• Join her at the Learning Live Networks on Dec 7th in London

Are marketing campaigns the real secret to learning success? We think so. In this special podcast episode, Han tells you why.

This podcast was recorded live at Think Learning's client event on the 2nd November 2022. Relevant links to the freebies:

• Marketing Campaign Planner
• Learner Persona eBook
• Applying marketing in L&D blog

 

You know building trust is critical to connecting with audiences. In this episode, Ashley delves into why authenticity, honesty and transparency all play a role in building trust with our learners and what we might need to do to really build trust. She even threw in a few top tips that you can apply immediately to your approaches #straightinmybasket

IMPORTANT LINKS

• The pyramid of trust 
• Marketing MAASterclass

 

Learner personas are something we talk about a lot on this podcast, so we thought it was about time we got an L&Ders point of view. Listen to the chat Han had with Elvira, Senior Community Manager - Manager Development, at Expedia Group. This pod is full of absolute gems from Elvira, that you can apply to your marketing for learning initiatives straight away #yourewelcome! 

Welcome back to our podcast mini series: The Mini MAASterclass. Most of you will know that we run a 6-week training Marketing MAASterclass programme at MAAS, and this podcast series is designed to give you a flavour of each session to help you become a marketing for learning pro! In this episode, Han will be discussing the skills you need to get the most from your marketing tactics. 

 

Additional resources:

• A guide on the AIDA Model from HubSpot
• Ash's favourite book on Storytelling – The Science of Storytelling by Will Storr.
• Han's favourite book on Storytelling – All Marketers Are Liars by Seth Godin.