Marketing For Learning®

Ep 96 - When Learning Incentives Backfire

Competitions are a great tactic to boost engagement, right!? Welllllllll... Han disagrees. And in this podcast episode she explains why. Listen in to learn more about:

• The cobra effect
• The pitfalls of incentivising learning
• When you can use competitions or incentives (but Han is still reluctant!) 

LINKS:

• Han's Linkedin
• The AIDAL episode of the podcast
• And a lil' shout out to Tom McDowall and his podcast, Instructional Design Tips

Ep 95 - From Ads To Action: Inspiration For L&D

Ever struggle to find inspiration for your marketing for learning efforts? 🤔 Well in this episode Han's going to help you put a stop to that. For 17 hours she took note of all of the adverts she saw, and now in this episode, she's translating them into inspiration for YOUR marketing for learning campaigns. Ain't she great?!

 

LINKS:

• Han's LinkedIn profile
• Grace Beverley's Podcast, Working Hard, Hardly Working 
• Boot's latest TV advert

Ep 94 - Bounce Rate: What Is It And Why It's Important

Want to better understand what in the heckiddy heck your people are doing on your learning platforms? Then you need to start monitoring bounce rate. Ashley tells all in this short, exploratory episode! 

• Ashley's LinkedIn 
• Google Analytics 

Ep 93 - Why Marketing Won't (Always) Create Impact For L&D

No, Han hasn't had a complete leave of her senses while Ash is away. But she really does think there are some instances where marketing won't help L&D... particularly if:

• Your learning experience is pants
• You haven't changed your thinking
• You aren't thinking long-term!

So if you want to know the pitfalls to avoid, this ep is for you. Happy listening! 🍍

Ep 92 - Say Whattttt? Getting Learning Communications Right

What if we told you that we have one, really easy trick to make your learning land better with your audience? Well you're in luck. Because that's exactly what Han's bringing to the podcast today. And it's all about terminology. If you want to get them to walk the walk, you've gotta talk their talk. 

 

LINKS:

Han's LinkedIn

4 P's Podcast 

Ep 91 - Beyond Bums On Seats: Solving The Engagement Challenge

The question of the day: Why is engagement still L&D's biggest challenge? Well it's no surprise that Han's got an opinion on this topic and she's here to give her two cents (including the fact she doesn't think marketing for learning® is the sole solution to the engagement challenge). 

Ep 90 - The Pinocchio Effect - How Visible Gains Can Transform Learning

Every time Pinocchio lied, his nose got longer. The outputs and impact of his lie was immediate. And although that stopped Pinocchio lying, might bringing the outputs and impact of learning into the immediate term make people learn MORE? Han thinks so, and in this episode, she explains why.

 

LINKS:

Han’s LinkedIn

Seth Godin’s newsletter about the Pinocchio protocol.

Choice Hacking

Ep 89: Creating Demand For Learning: A New Perspective On Marketing For Learning

It's story time with Han this week, as she lets us in on a client conversation that really got her cogs turning. In this bite sized ep, Han delves into demand generation, and how it might help all L&Ders (and stakeholders!) think differently about marketing for learning®. 

 

Ep 88 - Do You Eat Your Own Dog Food?

Has Han lost the plot? Or should L&D really be eating dog food?

OK. She doesn't mean it literally, but eating your own dog food means using your product or service in the way a user would use it. And that means that L&D need to start learning – using the platforms and services we want our people to use. 

This bitesized episode will help you understand why using your own learning products helps L&D teams:

• Market their offering accurately and authentically 
• Improve empathy with their target audience
• Enhance, tweak and adapt their learning products. 

Happy listening! 

Ep 87 - Insider Tips For Award Winning Campaigns

Have you heard the news? We won the Awareness Campaign of the Year award at the British Training Awards with our friends at Capgemini University! 🎉  But no, this isn’t a pod of us blowing our own trumpet – Han’s letting you in on the secrets that made this campaign so, SO impactful. Including

• Why getting marketing involved from programme inception is so important
• How learner personas were key to success
• The difference long-term planning made to this project 

So, get this pod in your ear’oles to see how you can make your next marketing for learning initiative truly impactful!   

 

LINKS:

Learner Personas Guide

Han’s LinkedIn 

British Training Awards from New Possible