Marketing For Learning®

When we mutter the phrase "internal comms" to many of our clients, we see them shudder. "Do we have to get them involved? They're always a blocker to our plans!" We've heard it all before...

So in this ep, Ash and Han address why internal comms *must* be involved in your marketing for learning initiatives, and how to make the whole thing smoother. 

Happy listening guys! 

 

LINKS:

• Internal comms, friend or foe?

Welcome to the 2nd edition of our Sunday Surgery - our brand new feature on the Marketing for Learning pod. These episodes are designed to help real L&Ders tackle their real challenges in a free consultancy session with Ash and Han. 

In this session Vesta Charleshouse, Learning Coordinator at AMICULUM (and marketing for learning masterclass alumni!) joins Han to discuss getting more from what she has with her marketing approaches.

From casting the net wider with influencers, to using MailChimp for email marketing, this episode is a juicy one.

Oh also, if you want to come on the Surgery and get a free consultancy session with Han or Ash, just email us at hello@maas-marketing.co.uk. It's completely free, it'll just cost you the time a recording takes! 

NOTES: 

• Vesta’s LinkedIn
• Han’s LinkedIn 
• Come on our surgery: hello@maas-marketing.co.uk 

Inspired by a chat with Laura Overton at World of Learning, Han is here this week to talk to you about making 'movements' in L&D, alongside your marketing efforts. And it's all about relinquishing control and enabling your people to do it themselves!

 

LINKS:

• Han's LinkedIn
• The Influencer Marketing Episode

Hot off the back of World of Learning, Han is here to set the record straight: Marketing for Learning is for ALL businesses, no matter your size! You have an L&D team? Fab. Now think about marketing. 

Simples. 

 

Links:

• Han's LinkedIn
• Our personas ebook

James Blunt is a musician who knows how to get attention. In this episode Ash examines why his latest PR stunt is a masterclass in marketing and virality. 

SHOW NOTES

• James' video on X 
• Marketing Masterclass info

Welcome to the first edition of our Sunday Surgery - our brand new feature on the Marketing for Learning pod. These episodes are designed to help real L&Ders tackle their real challenges in a free consultancy session with Ash and Han. 

In this first session Louise Donnelly, Senior Learning Manager and Stephen Clark, Learning Technologies Manager bring a challenge our gals have seen time and time again: "We're building a thing, what do we call it?" 

So, what's in a name? Let's explore, shall we... 

Oh also, if you want to come on the Surgery and get a free consultancy session with Han and Ash, just email us at hello@maas-marketing.co.uk. It's completely free, it'll just cost you a recording so others can benefit from our conversation! 

NOTES: 

• Louise's LinkedIn 
• Stephen's LinkedIn 
• Come on our surgery: hello@maas-marketing.co.uk 

WOWZERS. Episode ONE HUNDRED. We can't quite believe we've hit this milestone. So to mark the occasion, Han has handpicked the best bits from all 100 episodes, to share with you today. From campaigns to mindset - this episode covers it all. So grab a glass of fizz! - or a brew if you'd prefer - and share the next 30ish minutes with us as we toast 100 episodes of the Marketing for Learning® podcast.

 

LINKS: 

• Han's LinkedIn
• Ash's LinkedIn 

Full episodes:

• Beyond Bums On Seats: Solving The Engagement Challenge
• How Would A Marketer Do L&D?
• Storytelling With Nick Shackleton-Jones
• L&D's Awareness Problem
• Creating Demand For Learning
• UX Design In Learning & Development
• Why Think Like A Marketer
• How To Create A Learning Campaign
• Data In L&D: An Interview With NilesNolen

 

Coming at you LIVE from LEARNING LIVE 2024... Ash and Han discuss one topic that has come up numerous times during this event: Market Research. No, it's not a sexy topic. But it's critical for your marketing for learning® success. So in this bitesized episode, we tell you how and why research is so important in L&D.

 

LINKS:

• Our latest ebook
• Han's LinkedIn
• Ash's LinkedIn 

Why do things go viral? How come humans seem to want to do something just because everyone else is? It's because of the psychological phenomenon called 'the bandwagon effect'. Ash explores with you what the bandwagon effect is, and how we can start to use this cognitive, unconscious bias to our advantage in marketing for learning®. 

 

NOTES & LINKS: 

• What is the bandwagon effect?
• Ep 13 - L'Oreal's learning culture with Caroline Fitzpatrick
• Ep 56 - Leveraging FOMO for impact
• Ashley's LinkedIn 

In this ep, Han is joined by Sam Goodman, L&D Manager at ITPEnergised. Sam is a teacher, who has transitioned over to L&D – and for that reason he has a super interesting take on engagement at all stages of the learning experience. 

This episode covers a range of topics, including:

• Contextualising learning for your audience
• The power of humility in learning and marketing 
• How a marketing mindset will help L&Ders

And as Han promised in the ep, here's the link to the Learner Personas guide.

• Han's LinkedIn 
• Sam's LinkedIn