Marketing For Learning®

It's a question many of us have pondered - could that learning module have just been an email? How much of my learning is actually just information that I could communicate in a different way? In this podcast, Ashley invites two industry experts to talk about the world of learning and whether L&D REALLY could be replaced by marketing and comms. 

SHOW NOTES: 

• Dr Heidi Kirby's LinkedIn
• Heidi's BLOC podcast
• Loren Sanders' LinkedIn 
• Loren's book 
• Ashley's LinkedIn

 

Han and Ash often offer up a lot of criticism for how things are done in L&D. So could they do it better? This episode the ladies examine what they'd do in a senior L&D role, using their marketing brains. Very interesting chat indeed.

• NilesNolen Learning Triage flowchart
• Hannah's LinkedIn
• Ashley's LinkedIn

Han and Ash keep telling you to 'take your learning hat off'... but what on earth does that mean?! In this pod, Han dives right into what it means and how you can up the empathy with your target audience. 

Short and sweet. Just like the pod host. Although that would more likely be short and sassy... whatevs. 

 

LINKS:

• Han's LinkedIn 
• Learner Persona Ebook

Ah yes, another year, another Learning at Work Week. Cue a flurry of marketing activities. 

This week Ash raises an important question: Is LAWW doing more harm than good, or should we be doing marcoms around this? Not quite an Ashley rant, but nearly 🤣

• Ashley's LinkedIn

We've spoken about the value proposition canvas (VPC) a few times on the pod. But in this ep, Han's shaking things up – and she thinks she's come up with the perfect VPC for L&D. One that's going to help you make real marketing magic. 🪄

 

LINKS:

• Value Proposition Canvas Template
• Han's LinkedIn Profile 

People Experience roles are on the rise and L&D is in a constant state of shift. In this unique conversation Ash chats to Josh Novelle, VP of People Experience and Insight at HSBC to discuss the role of L&D in modern enterprises, and what we need to do to remain relevant and valuable to the businesses we service. What a crackin' conversation!

• Josh's LinkedIn
• Ashley's LinkedIn 

Brand hierarchies (aka, brand architecture) are an essential element of marketing for learning®, and also grossly overlooked by you L&D folk. In this short episode Ash discusses what brand hierarchies are, why they're important and why it's absolutely critical to establish how all your corporate brands interplay with each other BEFORE you start big pieces of marketing work. 

Save yourself a headache, start up those brand hierarchy discussions early and really understand what you can actually do from a branding perspective from the outset, instead of trying to figure it amidst a project! 

In this super juicy episode, Ash is joined by Sarah Hatton, Chief Learning Officer at The LPI, to discuss their recently released 2024 Learning Survey. Ash and Sarah discuss what’s changing in L&D, the direction of travel of our industry, and what we need to do to stay future focused.

Happy listening!

LINKS:

• The LPI Learning Survey 2024
• Sarah's LinkedIn
• Ash's LinkedIn 

Do marketing campaigns work for L&D? Well yeah, of course they do! But not everyone's convinced... In this podcast episode, Han sets the record straight on why campaigns are a great decision for all L&D teams.

We're about to get musical in this episode... or are we? Don't worry, this podcast won't subject you to Han's karaoke singing (even though she thinks she's great at it...) but she will be talking about the importance of HUM, SING, and SHOUT.

Using these 3 words, you'll translate your marketing for learning® strategy into a consistent, compelling and easy to use marketing plan. What more could you want?

Happy listening! 

 

LINKS:

• Han's LinkedIn Profile
• How do create a learning campaign