Marketing For Learning®

Ep 48 - Pavlov’s Dog & Modern Advertising

What's ol' Pavlov got to do with modern marketing? Well, as Ashley will show you, rather quite a lot. This short session explores the concept of classical conditioning and whether it's something L&D can leverage in their marketing to get autonomous responses out of learners. 

Useful links:

• Ashley's LinkedIn
• MAAS' Marketing for Learning blog 

EP 47 - The Human Skill Of Marketing

Is marketing a human skill? It’s a question that Han was inspired to answer after The LPI’s latest Learning Live Networks event. And so she’s done just that, by having a one-woman debate live on the podcast. (We know… arguing with herself on a podcast… we always knew she was weird 🙃) But weirdness aside, Han takes a deep dive into the skills L&D needs to develop to accelerate their marketing efforts, so this is one not to be missed.  Happy listening! 

 

Ep 46 - Storytelling with Nick Shackleton-Jones

If you haven't heard of NSJ, where have you been? 👀 Nick's an industry stalwart and has drastically shifted how we think in L&D. He's the author of 'How People Learn" (great book btw) and is responsible for coining the ‘courses to resources’ shift, the first general theory of learning (the Affective Context Model), and is now leading the way with the 5Di (human-centred learning design) approach. 

He joined Ash recently to talk about all things marketing. We were hoping for heated debates, but these two brains were deeply aligned about the changes our industry needs to make, and most importantly, why we need to be doing more great marketing for learning®. T'is a great one - and hey, look, if you don't like the content just listen in for Nick's dulcet tones. 

• Nick's LinkedIn
• Ash's LinkedIn 
• How People Learn book
• Shackleton Consulting

Ep 45 - UX Design in Learning with Paula Hughes

Marketing doesn't start at the adverts you see. Nope, it starts way before then. And the best marketing starts with one key focus: the end user.

Considering the overlaps with Marketing for Learning, it's no surprise that we're huge advocates of UX Design in learning here at MAAS. So we invited UX Design Expert and award-winning learning designer, Paula Hughes, onto the Pod to discuss all things UX and Marketing for Learning. 

It's a great listen (if we do say so ourselves), full of wonderful ideas from the mouth of an L&Der. Happy listening!

 

Links:

• Paula's LinkedIn
• Han's LinkedIn
• Ash's LinkedIn
• Marketing for L&D masterclass 

Ep 44 - Think Different

In this unique episode, Ash talks through one of Steve Jobs's most famous talks - where he introduces their new brand campaign 'Think Different'. It's a great view of why even big brands must eat, sleep and breathe their audiences and is well worth a listen. Cheers Steve. 

______RESOURCES______

• 'Got Milk' campaign
• Steve Jobs' Speech 
• Ashley's LinkedIn 

Ep 43 - Learner Engagement Essentials

What needs to be in place before your marketing can be effective? Here are Ash's views on what foundations you must establish in your learning function BEFORE your marketing for learning® efforts will actually deliver results. 

__________ LINKS _________

• Ash's LinkedIn 
• MAAS blog 
• Marketing Masterclass Course

 

Ep 42 - Future L&D Skills And The Role They Play In Building A Valuable EVP

Missed it live? Here's your chance to listen to Ash & Han talk to none other than Ed Monk (CEO, The LPI) and Serena Gonsalves-Fersch (Global Head of Talent & Academy, SoftwareONE). 

In this session, these two industry heavy-weights discuss the value L&D offers to organisations, and L&D's role in employee attraction and retention. So grab a drink, sit back and settle in for 56 minutes of amazing discussion, laughs and light bulb moments.

Stay up to date, and be the first to know about upcoming live recordings, follow us on LinkedIn:

• MAAS Marketing
• Ashley Sinclair
• Hannah Waddams

Ep 41 - Data-led Marketing at Novo Nordisk with Peter Manniche Riber

We absolutely love talking to L&Ders who are getting Marketing for Learning right - and Peter Manniche Riber, Head of Digital Learning & Analytics at Novo Nordisk is no exception. Ash had the opportunity to chat with Peter about the data-led work his L&D team are undertaking and provides clear insights into how his team are using data to create personalised learning and marketing experiences.

It's a super interesting chat, jam-packed full of a brain that just approaches L&D differently. Happy listening!

Useful links: 

• Peter's LinkedIn profile
• Ashley's LinkedIn profile 

🤓 Liked this? Join our live podcast recording with Ed Monk and Serena Gonsalves-Fersch, Feb 21st, 3pm GMT. 

Ep 40 - Internal Comms: Friend Or Foe To L&D?

Internal Comms: The two words that make every* L&Der shudder when it comes to Marketing for Learning®. But it shouldn't be that way, and in this podcast, Han tells you why. 

 

*Okay, it's a hyperbole, we know not every L&Der feels this way. But it's a solid 99%!

 

Want to join our LIVE podcast recording? Sign up here!

Ep 39 - Marketing for Learning® Course Taster

Interested in attending our Marketing for Learning® Masterclass, but not sure if it's for you? Listen to this webinar recording from Ashley, where she explains what it entails, what's involved and what you need to do to learn more about marketing for learning®. 

1. If you want to watch it in video format, you can here (STRAP IN FOR PINEAPPLES 🍍): https://youtu.be/FCRbOuB7KwQ
2. If you want to sign up for the Masterclass you can here: https://www.thelpi.org/masterclasses/marketing-for-ld/

Hope you enjoy it!