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The world's only podcast dedicated to marketing for learning®. Short, sharp episodes packed with tactics, strategies and fresh thinking to finally crack your learner engagement problem. Hosted by Ashley Hinchcliffe, founder of MAAS Marketing.
Episodes
Aug 10, 2023
Aug 10, 2023
17 min
FOMO. We've all had it. We've all worried that by not doing something, we're missing out on an amazing opportunity or experience. Your learners have it it too - so could this strong emotion be leveraged in your marketing for learning®?
Ashley explores the psycho-science behind FOMO and how loss aversion psychology can effectively be used in your marketing efforts.
References:
Jul 31, 2023
Jul 31, 2023
31 min
Did you miss out on our live podcast recording a few weeks ago? Well have no fear, you can catch up now! In this podcast, Han & Ash answer your questions about marketing for learning®, from "How do I persuade my stakeholders to let me market my learning?" all the way through to "How do I reach the rule of 7?" Happy listening!
Key links:
Jul 26, 2023
Jul 26, 2023
13 min
"But we don't need personas... we just segment based on data!" *Sighhhh* This is a line that Han and Ash are quite simply bored of hearing. So in this podcast Han shares with you why you DO need learner personas, and the different impact you'll get by targeting personas vs. job titles. Enjoy! 🍍
Jul 20, 2023
Jul 20, 2023
13 min
What does marketing for learning® need in place before it can be successful? In this episode, Ash steals (that's right, STEALS) Maslow's Hierarchy of Needs and adapts it to our learning world.
Jul 13, 2023
Jul 13, 2023
41 min
We talk to a lot of learners. Like, a lot. Undertaking loads of discovery sessions with our global customers have allowed Ash and Han to have a really unique perspective on learner sentiment. They've also learned how to undertake valuable qualitative data research - and are sharing it all with you. Happy learnings #yourewelcome
Jul 12, 2023
Jul 12, 2023
1 min
👉 July 20th, 3pm BST. Sign up here 🍍
Join this live session with Han and Ash - ask them ANYTHING (well, maybe not anything...)
Jul 6, 2023
Jul 6, 2023
22 min
Understanding your audience's decision making journey is the backbone of your marketing for learning® initiatives. In this pod, Han talks you through the AIDAL model. And explores how you can use it to work out what your people are up to, throughout their entire learning journey.
Jun 30, 2023
Jun 30, 2023
53 min
David James. Ashley Sinclair. One lovely, live podcast recording. What a special episode for our 50th episode!!!
Recently Ash and David got together to chat about all things marketing for learning®, and it's our pleasure to share the entire live session with you here! Happy listening!
Jun 27, 2023
Jun 27, 2023
1 min
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We appreciate you ❤️
Jun 14, 2023
Jun 14, 2023
9 min
What must a marketer always remember? Ash considers this topic and explores why we need a long-term view when executing marketing strategies in our L&D departments. Magic doesn't happen overnight 🤓