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The world's only podcast dedicated to marketing for learning®. Short, sharp episodes packed with tactics, strategies and fresh thinking to finally crack your learner engagement problem. Hosted by Ashley Hinchcliffe, founder of MAAS Marketing.
Episodes
May 18, 2023
May 18, 2023
10 min
What's ol' Pavlov got to do with modern marketing? Well, as Ashley will show you, rather quite a lot. This short session explores the concept of classical conditioning and whether it's something L&D can leverage in their marketing to get autonomous responses out of learners.
Useful links:
May 3, 2023
May 3, 2023
18 min
Is marketing a human skill? It’s a question that Han was inspired to answer after The LPI’s latest Learning Live Networks event. And so she’s done just that, by having a one-woman debate live on the podcast. (We know… arguing with herself on a podcast… we always knew she was weird 🙃) But weirdness aside, Han takes a deep dive into the skills L&D needs to develop to accelerate their marketing efforts, so this is one not to be missed. Happy listening!
Apr 26, 2023
Apr 26, 2023
57 min
If you haven't heard of NSJ, where have you been? 👀 Nick's an industry stalwart and has drastically shifted how we think in L&D. He's the author of 'How People Learn" (great book btw) and is responsible for coining the ‘courses to resources’ shift, the first general theory of learning (the Affective Context Model), and is now leading the way with the 5Di (human-centred learning design) approach.
He joined Ash recently to talk about all things marketing. We were hoping for heated debates, but these two brains were deeply aligned about the changes our industry needs to make, and most importantly, why we need to be doing more great marketing for learning®. T'is a great one - and hey, look, if you don't like the content just listen in for Nick's dulcet tones.
Mar 21, 2023
Mar 21, 2023
54 min
Marketing doesn't start at the adverts you see. Nope, it starts way before then. And the best marketing starts with one key focus: the end user.
Considering the overlaps with Marketing for Learning, it's no surprise that we're huge advocates of UX Design in learning here at MAAS. So we invited UX Design Expert and award-winning learning designer, Paula Hughes, onto the Pod to discuss all things UX and Marketing for Learning.
It's a great listen (if we do say so ourselves), full of wonderful ideas from the mouth of an L&Der. Happy listening!
Links:
Mar 7, 2023
Mar 7, 2023
10 min
In this unique episode, Ash talks through one of Steve Jobs's most famous talks - where he introduces their new brand campaign 'Think Different'. It's a great view of why even big brands must eat, sleep and breathe their audiences and is well worth a listen. Cheers Steve.
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Feb 28, 2023
Feb 28, 2023
13 min
What needs to be in place before your marketing can be effective? Here are Ash's views on what foundations you must establish in your learning function BEFORE your marketing for learning® efforts will actually deliver results.
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Feb 24, 2023
Feb 24, 2023
56 min
Missed it live? Here's your chance to listen to Ash & Han talk to none other than Ed Monk (CEO, The LPI) and Serena Gonsalves-Fersch (Global Head of Talent & Academy, SoftwareONE).
In this session, these two industry heavy-weights discuss the value L&D offers to organisations, and L&D's role in employee attraction and retention. So grab a drink, sit back and settle in for 56 minutes of amazing discussion, laughs and light bulb moments.
Stay up to date, and be the first to know about upcoming live recordings, follow us on LinkedIn:
Feb 16, 2023
Feb 16, 2023
30 min
We absolutely love talking to L&Ders who are getting Marketing for Learning right - and Peter Manniche Riber, Head of Digital Learning & Analytics at Novo Nordisk is no exception. Ash had the opportunity to chat with Peter about the data-led work his L&D team are undertaking and provides clear insights into how his team are using data to create personalised learning and marketing experiences.
It's a super interesting chat, jam-packed full of a brain that just approaches L&D differently. Happy listening!
Useful links:
🤓 Liked this? Join our live podcast recording with Ed Monk and Serena Gonsalves-Fersch, Feb 21st, 3pm GMT.
Feb 13, 2023
Feb 13, 2023
17 min
Internal Comms: The two words that make every* L&Der shudder when it comes to Marketing for Learning®. But it shouldn't be that way, and in this podcast, Han tells you why.
*Okay, it's a hyperbole, we know not every L&Der feels this way. But it's a solid 99%!
Want to join our LIVE podcast recording? Sign up here!
Feb 3, 2023
Feb 3, 2023
49 min
Interested in attending our Marketing for Learning® Masterclass, but not sure if it's for you? Listen to this webinar recording from Ashley, where she explains what it entails, what's involved and what you need to do to learn more about marketing for learning®.
- If you want to watch it in video format, you can here (STRAP IN FOR PINEAPPLES 🍍): https://youtu.be/FCRbOuB7KwQ
- If you want to sign up for the Masterclass you can here: https://www.thelpi.org/masterclasses/marketing-for-ld/
Hope you enjoy it!