Marketing For Learning®

Ep 76 - Behavioural Science Basics

Want to influence your audience's behaviours? Then you need to use behavioural science. A happy marriage of sociology, psychology, behavioural economics and more, behaviour science is the research-backed approach to impacting changes in behaviour. In this meaty ep, Ash delves into behavioural science, and shows you how to start applying some of its principles to L&D. 

A hefty, tip-filled episode. Noice. 

 

SHOW NOTES: Here's everything Ash referenced in this pod...

• Ashley's LinkedIn 
• Nudge podcast episode 
• Oglivy's Behavioural Science Annual 2023
• Behavioural Science Principles Encyclopaedia 
• The Stanley Cup viral response
• Episode 56 - Loss Aversion & FOMO
• Milgram Obedience Experiment 

Ep 75 - Mastering The Rule Of Seven

We’ve all heard the saying “consistency is key”, haven’t we? And this old adage is just as important in marketing for learning as it is in every other aspect of life. In fact, in marketing circles, the “rule of seven” is often spoken about – and it’s a rule that L&D needs to adopt. In this episode Han helps you apply the rule of 7 to your L&D function #YoureWelcome 

 

Links:

• Han's LinkedIn
• Rule of 7 Blog

Ep 74 - Mastering Marketing In L&D With Heidi Kirby

How the tables have turned... This week, Hannah sits in the interview seat. In a recording from the BLOC podcast, Han is interviewed by Heidi Kirby PhD, discussing all things marketing for learning®. From personas and employee-centricity, to L&D taking more accountability of their budgets – this podcast covers it all. 

LINKS:

• Han's LinkedIn
• Heidi's LinkedIn
• The BLOC podcast
• MAAS' Learner Personas guide.

Ep 73 - My Marketing Mishap #1

Learning through failure is one of the most important aspects of a marketing mindset. In this first mini-series episode Ashley talks through one of her earliest failures as a new marketer, and what she learned from that mistake. Hopefully you can learn from it too!

 

SHOW NOTES:

• HubSpot Academy
• MAAS Educational Stuffs
• Ashley's LinkedIn

Ep 72 - Proactive vs Reactive Marketing in L&D

"Can you just...?" is a phrase that sends shudders down any marketers spine. No, marketing is not "just" sending an email, making a poster or zhuzhing something up. It's a strategic process that gets butts a'movin! And that's what we want in L&D, right?

So, in this corker of an episode, Han is joined by Emma Hunter, Head of Creative Centre of Competence at Capgemini (phew, say that 10 times fast!) to discuss why proactive marketing is so, so important in marketing for learning. 

 

Links:

Han's LinkedIn

Emma's LinkedIn 

Ep 71 - The 12 Episodes Of ChristMAAS

2023... what a year it's been, hey? And with over 10,000 downloads of the pod this year - Han thought it was time for a round up. With clips from our 12 most listened to podcasts of 2023, this is our present to you, you pineapple-loving marketing for learning® fans. So if you want to hear clips about:

• Our marketing for learning course taster
• Han's on why marketing IS a human skill
• Why PEOPLE should be at the heart of everything we do in L&D
• How to create personas, brand promises and positioning statements
• What Pavlovs dog has to do with marketing for learning
• What Mirjam Neelan, Paula Hughes, Nick Shakleton-Jones, Edmund Monk, Serena Gonsalves-Fersch and Egle Vinauskite think of the current state of L&D.

Then grab a cuppa and settle in, because this ones for you. (Ha! Who are we kidding, it's December, get a mulled wine & a mince pie!)

Ep 70 - Laura Card, Marketing Director at Manpower Group

A marketer? On our podcast? Wowzers. We were lucky enough to get some airtime with the Marketing Director at Manpower Group to talk about her own marketing challenges, strategy and her perspective on how employee demands are changing. Sharp, to the point and incredibly talented, in this candid conversation Laura shares her own marketing challenges (and how they're still scarily similar to L&D's). It's a good un.

Key links:

• Laura Card's LinkedIn 
• Ashley's LinkedIn
• Manpower's website
• HubSpot's Academy

Ep 69 - Hire a Marketer to Do a Marketer’s Job

So, you've finally got some headcount for a marketing person to join your L&D team. HOW EXCITING!! Don't fall into the trap of hiring someone who could eventually do the job. Instead, hire a real marketer if you really want your marketing for learning® to be successful. 

*Cue Ashley rant* 

• Ashley's LinkedIn

Ep 68 - It’s Our Birthday!

Two years. TWO YEARS! Two whole years of the marketing for learning® podcast. So this week Ash & Han team up for a joint episode to discuss anything and everything L&D, from AI, recruitment and embracing marketing for learning (shock!) 

So strap in for a great catch up with this pineapple-loving duo, and we apologise in advance for all the cackling... they just had too much fun 🥳

 

LINKS:

• Ash's LinkedIn
• Han's LinkedIn
• Our Website 

Ep 67 - Completions Vs. Competency

In an uncharacteristic turn of events, Han has a bee in her bonnet in this episode. Talking (ranting) about L&D's obsession with completion rates, Han explains why learning professionals should be thinking beyond tick boxes and smile sheets – and look towards real behavioural and performance change. 

 

Enjoy this bitesized snack for your ear'oles.

 

Han's LinkedIn